Lagos Moves to Engage Nigeria’s Growing Creator Economy

The Lagos State Government is seeking deeper engagement with Nigeria’s fast-growing creator economy, with Deputy Governor Obafemi Hamzat addressing podcasters, content creators and young storytellers at PodFest Naija 2026. The development was reported by The Sun Nigeria on September 16, 2026. PodFest Naija is scheduled for September 25 at Harbour Point, Victoria Island, Lagos, bringing together more than 50 storytellers, creators, brands and other industry participants. The programme is expected to focus on storytelling, changing audience behaviour, emerging technology and the business opportunities around content creation. Why it matters Nigeria's creator economy increasingly extends beyond entertainment. Podcasts, video platforms, social media and digital storytelling are creating opportunities in advertising, brand partnerships, intellectual property, entrepreneurship and employment. The event will also feature a Next Big Podcaster talent initiative and a Spotify-led masterclass aimed at helping creators develop sustainable content platforms. Accountability note The report describes the Lagos government's engagement and stated interest in the creator economy. It should not be interpreted as evidence that the government has already introduced a specific new financial or regulatory programme for creators. Source: The Sun Nigeria — Lagos moves to tap Nigeria’s booming creator economy 🔗 https://thesun.ng/lagos-moves-to-tap-nigerias-booming-creator-economy